Brand Digital technology has loosened control over brand messages by creating new media channels and social networks. Mergers and acquisitions create overlapping brands within brand portfolios. And the relationships between brands and their customers have now become more open-ended as online discussions extend the brand experience after purchase.

To help manage this complexity and power growth through digital advantage, we bring together deep data analysis and broad experience to take the uncertainty out of the branding process and help clients create great brands.

Our Global Brand Market Research team has successfully worked in over 120 countries. Our smart multi-tier platform model enables us to deliver globally with proven examples and cost advantages. We leverage digital technology through brand market communities, behavioural economics and data analytics. Our unique practices work in tandem to help deliver the right answers to the client’s business and brands management needs.

Over the past two decades, the viewing public has become increasingly fragmented as a result of growing competition between cable and satellite channels and traditional network television stations. Now, TV audiences are being presented with even more options. Digital video recorders (DVRs) like TiVo allow viewers to select and record shows they can watch at a later time. For example, viewers can set their DVRs to record all new (or old) episodes of the show Deadliest Catch and then watch the recorded episodes whenever they have free time.

Non television delivery systems such as the Internet allow viewers to download their favorite shows at any time, on several different media. The Internet has typically been bad news for traditional forms of media; newspapers, magazines, the music industry, video rental companies, and bookstores have all suffered from the introduction of the Internet. However, unlike other media, television has so far survived the Internet’s effects. Television remains the dominant source of entertainment for most Americans, who are using new media in conjunction with traditional TV viewing, watching vast quantities of television in addition to streaming numerous YouTube videos and catching up on missed episodes via the networks’ web pages. In the third quarter of 2008, the average American watched 142 hours of television per month, an increase of 5 hours per month from the same quarter the previous year. Internet use averaged 27 hours per month, an increase of an hour and a half between 2007 and 2008 (Stross, 2009).

We are able to use our unique online multi vision technology to help our clients with broadcasting on global scale and enable its viewers to watch any programmes at any time throughout the world.

For corporate brands, we developed the customer insights and segmentation needed to enhance their brands present.

We have also worked with a leading automation manufacturer to strengthen brand and market position by helping strengthen their brand positioning strategy.

We have helped a non-profit NGO’s company develop a brand tracking and management system to assist and allow effective brand funding campaigns of data across countries and time periods.